With the 18-to-34 age group most interested in the Metaverse, cryptocurrency and NFTs (non-fungible tokens), leveraging those concepts is something apartment marketers – especially in student housing – are exploring.

Christy McFerren, President at Catalyst; and Laurel Zacher, Vice President, Marketing and Talent Development at Security Properties; explored the Metaverse — what it is, how marketers can step into it, and how it might even drive leases while having fun in the session “Metaverse Marketing Mania — Driving Leasing with Crypto, NFTs, Streaming, and More” at the Apartment Innovation and Marketing Conference this week in Huntington Beach, Calif.

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