Macy’s department store has launched Market by Macy’s a new small store format designed as part of the retailer’s omnichannel platform. Macy’s is strategically rolling out these stores to appeal to a new customer base and to create a new in-store experience.

“To position our business for long-term success and best serve our existing and new Macy’s customers, we are focused on building a comprehensive omnichannel ecosystem, consisting of best malls, new off-mall locations, and robust digital properties,” Joe Hodge, senior director of real estate at Macy’s, tells about the impetus to launch the new brand of stores.

Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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