Inside Macy’s New Omnichannel Experiential Stores

Macy’s has rolled out a new a new small store format as part of its omnichannel platform. Market by Macy’s, as the stores are called, will align with ecommerce shopping patterns, which include buy online, pick-up in store and buy online, ship to store.

“We are approaching Market by Macy’s from an omnichannel lens, critically thinking about how our stores fit into our digitally led ecosystem. Market by Macy’s stores serve as a convenient and curated touch point for the customer,” Joe Hodge, senior director of real estate at Macy’s, tells GlobeSt.com. “Market by Macy’s stores are equipped with the full omnichannel experience including, a prominent front of store At Your Service counter to facilitate these transactions quickly, including accepting returns from macys.com and our existing full-line department stores.”