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Macy’s has rolled out a new a new small store format as part of its omnichannel platform. Market by Macy’s, as the stores are called, will align with ecommerce shopping patterns, which include buy online, pick-up in store and buy online, ship to store.

“We are approaching Market by Macy’s from an omnichannel lens, critically thinking about how our stores fit into our digitally led ecosystem. Market by Macy’s stores serve as a convenient and curated touch point for the customer,” Joe Hodge, senior director of real estate at Macy’s, tells GlobeSt.com. “Market by Macy’s stores are equipped with the full omnichannel experience including, a prominent front of store At Your Service counter to facilitate these transactions quickly, including accepting returns from macys.com and our existing full-line department stores.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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