Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Grocery is the last frontier of e-commerce expansion. While online shopping has rapidly attracted consumers and forced the evolution of retail, online grocery shopping has yet to usurp a significant portion of the market.

Back in 2019, only about 3% of grocery sales took place online, and shoppers weren’t enthusiastic about the concept of grocery shopping over the internet. A survey from Bain & Co. found that only 6% of consumers at the time planned to complete at least one online grocery order per month. Consumers hadn’t shown the same fervency for online grocery shopping as they had in other retail categories because the process was cumbersome and clunky. Deloitte had uncovered the central pain point almost a decade ago in a 2013 Supermarket E-commerce survey, saying that the reason why most consumers buy food, households consumables and personal items in a physical store is because “consumer packaged goods companies and retailers [had] yet to create a compelling online or mobile shopping experience for the majority of consumers.”

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?


GlobeSt Net Lease Fall 2022Event

This conference brings together the industry's most influential & knowledgeable real estate executives from the net lease sector.

Get More Information


Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2022 ALM Global, LLC. All Rights Reserved.