Mystery shopping remains an important and effective way for multifamily operators to measure their leasing teams' performance when initially addressing prospective residents.
Even more so, this process can help management to determine where training is needed most; and given the flood of new and inexperienced hires into the industry, it's a crucial "tell" on how to improve lease conversion.
Earning a perfect score of 100 is the goal. Precision at that level is something RKW Residential recently accidentally discovered when reviewing "shop" scores for one of its properties that was using artificial intelligence (AI) and machine learning technology through a virtual leasing assistant (VLA).
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