Wasn't it the Great Recession and collapse of the home market that sparked institutional investments into single-family rentals? Well, yes and no.
A sudden wave of foreclosures did open up value to be had, but that was only a part enabler. A company could get the best price for swamp land, but if it couldn't find a way to make profitable use, it doesn't matter.
According to Allan Swaringen, president and CEO of JLL Income Property Trust, which owns about 4,000 single-family home rental units, the real trick was YouTube. Along with other technology that made the business efficient.
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