As build-to-rent continues on its hot streak, industry watchers should expect to see BTR projects developed in the earlier phases of a master plan in a move that allows developers to generate cash earlier in the project's lifespan.

"We are seeing build for rent products being developed in the earlier phases of a neighborhood's lifecycle than we typically see with traditional multifamily offerings," said Barry Cox, vice president of consulting for John Burns Real Estate Consulting. 

And many of the projects in emerging submarkets are absorbing at the same or better rates than those in established submarkets.

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