New Company Makes Play for a Real Estate NFT Market

NFTs—short for the cryptocurrency concept of non-fungible tokens—have reached the market madness level in general. But they have still been largely limited as an object of experimentation in commercial real estate. A new startup is trying to do more with the concept.

Hamilton Souther, Randall Johnson and Nathan Windsor, co-founders of the company LiquidEarth, supposedly launching in the third quarter of this year, in a guest post on Nasdaq argued for fully combining real estate with NFTs. “Global innovators have turned their attention to the real estate industry as the next NFT opportunity,” they wrote. “This merger of the world’s oldest and newest asset classes could very well prove to be the single biggest utility for NFTs, and also the next step in the evolution of real estate.”