Market-rate and student housing community marketers are getting a step ahead of their competition by creating social media-friendly campaigns to show-off their communities' interior design.
Whether it's a focus on living spaces or common spaces, today's prospective residents are considering their apartment homes to be more than a place to live – as it is expected that 40 percent to 50 percent of employees will be working from home by 2025.
During the session, "How Social Media Influences Design Choices and Why It's Important," last week at National Apartment Association's Apartmentalize conference in San Diego, moderator Dora Cheng, co-founder, Uforis VR, discussed strategy with Lisa Pulsinelli, principal, SouthPark Interiors; and Jourdan Vartabedian, director, new development, CA Student Living.
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