Microshare announced a new app: React-M, which “pushes recommendations, alerts and scoring data directly to relevant teams and professionals, allowing for prompt and targeted reactions and providing an important link between the Internet of Things (IoT) data that Microshare’s solutions produce and Business Process Management (BPM) programs,” according to a company press release.

The software attempts to address a behavioral problem that is common in business. There are mounds of data available to top executives, and often even mid-level managers and line-of-business workers. But often, although data might suggest that people should take certain courses of action, no one does.

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