Movies are having their second act after the long pandemic intermission, according to data and a podcast interview from S&P Global Market Intelligence.
"It's come back in a way that a year ago or even two years ago we never would have even imagined," Comscore Inc. senior media analyst Paul Dergarabedian said during the podcast.
"Total box office gross in the first half reached nearly $3.78 billion. The second quarter alone hit $2.29 billion, outstripping the same quarter of 2021 by 266.5% and marking the best quarterly result since the pandemic began, according to Kagan, a media research group within S&P Global Market Intelligence."
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