Kroger’s Hub and Spoke E-Commerce Network Nears 2M SF

Kroger has been rapidly connecting the dots this year on a national “hub and spoke” network of robotic e-commerce fulfillment centers and last-mile facilities, fulfilling a prescient commitment the grocery giant made—before the pandemic started—to be ahead of the curve when digital transformation came to food shopping.

The “hubs” of the network are large regional fulfillment centers—Kroger calls them Customer Fulfillment Centers or CFCs—each averaging about 300K SF, that provide goods to a constellation of “spokes,” 50K SF to 60K SF last-mile facilities that extend the reach of the hubs, including to areas where Kroger has no stores.