The 118-year-old One Times Square building in New York City—the site of the annual New Year’s Eve ball drop—is getting a major $500 million renovation by owner Jamestown. 

To latch onto metaverse-related publicity and find new ways to connect with the public, Jamestown has set out to incorporate augmented reality across its portfolio. The first effort is at One Times Square, an augmented reality project called “Concrete Jungle AR TimesSquare.”

 

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