Yardi announced a new product, RentCafe CRM IQ, for multifamily operators to manage relationships with customers and prospects. Working with Yardi Voyager and RentCafe, CRM IQ enables management of  “prospects, applicants and residents through every stage of the leasing and resident lifecycle.”

“CRM IQ allows property owners and managers to reduce operational costs through centralization of their leasing offices with CLO-friendly features that streamline lead management, lease conversion and resident services,” the company wrote. “Leasing agents can take advantage of a user-friendly dashboard that prioritizes customer-oriented data and provides a consolidated view of the customer journey across a portfolio.”

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