Adam Neumann, the initial driving force of WeWork and then the spiraling disaster that charred the company's edges, has a new business: Flow. Don't hope for much official explanation. All the site offers is "Live life in Flow," "coming in 2023," and a button labeled, "Join Us."
DealBook at The New York Times, which doesn't have a lot of solid information either, says that it's about transforming the rental residential real estate market. That much was likely from the Andreessen Horowitz blog post, which mentioned backing Neumann but not to the tune of $350 million, which DealBook added.
The Times also mentioned the thousands of apartments that Neumann has. That became public knowledge back in January due to a Wall Street Journal article. The number discussed back then was 4,000 units. The plan was to buy Class A properties and eventually tie them together under a single brand and lots of amenities.
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