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Multifamily’s Prime Target: Aging Millennials

Aging millennials make up the largest renter cohort, so why aren’t developers and investors taking their preferences into consideration?

By Meagan Bowden | September 12, 2022 at 11:30 AM

A number of factors have contributed to making multifamily the hottest commercial real estate asset in the U.S. over the past few years. A chronic lack of housing combined with steadily rising rents and declining vacancy rates have more investors and developers targeting the sector.

As rising interest rates and inflation make it more expensive to purchase homes, the national demand for rental housing is expected to remain strong for the foreseeable future. To capture this demand, multifamily owners and developers must focus on delivering properties that cater to evolving consumer preferences.

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