Gen X is the demographic using the most self-storage units as the sector continues to enjoy a boom sparked by pandemic-driven renter preferences and migration changes.

A recent RentCafe survey of 4,200 renters reveals that currently, about 21% of renters are using self-storage, while another 12% intend to use it in the future. And Gen Xers are the biggest users of self-storage, with 44% reporting they currently use units and 21% declaring an intention to use self-storage in the near future. Gen X is followed by baby boomers, with 38% reporting an interest in self storage. Around 30% of the millennial cohort use self-storage.

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Lynn Pollack


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