Usually when companies make hiring announcements, the final results are of little import. But sometimes a specific move helps explain where not only a company, but a subsector of the economy is going.

That's the sense you might get from the Sway Ventures recent press release that it hired former Blackstone-backed EQ Office CEO Lisa Picard as a partner. EQ Office, as Sway mentioned, operates office space, meaning Picard has experience in an organization that is on the user side and not in the tech space.

"Picard adds to the PropTech team at Sway Ventures, which includes Ray Wirta, former Chairman of CBRE, as well as advisors including Doug Holte, CEO for Hines Global Innovation & ESG; Stephanie Fuhrman, former MD of Innovation at Greystar; and Mollie Fadule, Chief Financial & Investment Officer at JPI Companies; among others," the company wrote.