Valve, a proptech company that focuses on sales and marketing for flexible workspaces, announced a $4.5 million seed round today. Leading the round was Project A; Discovery Ventures also participated. The company will put the money into expanding its reach across North America, Europe, the Middle East, and Africa.
"Valve provides turnkey sales, marketing and distribution solutions for commercial real estate professionals, online booking platforms and flexible workspace operators to transact across a global network of workspaces seamlessly," the release said.
Although flexible space leasing has been around for decades, the advent of WeWork's marketing in its earlier days helped garner wide attention on the approach. Then, with the pandemic and the shuttering of many larger offices, interest and use sharply expanded.
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