Experiential tenants are increasingly breathing life into a resurgent retail sector as consumers venture out to dine, socialize, and work out in person, with traffic to experiential destinations like bars, theaters, and entertainment attractions ticking up by 40% year-over-year in 2022.

These experiential concepts — which run the gamut from large fitness centers to adventure and sensory experiences like American Ninja Warrior in Santa Ana, Calif.’s MainStage Mall — are also a boon to adjacent retailers, according to analysts from JLL. Data from Creditntell shows that a retailer in a shopping center or mall that also has a fitness center gets 2.5% more visits than it does in a center without a fitness tenant.

Lynn Pollack

 

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