Foot traffic to Starbucks stores was up by 2.6% over 2019 figures, according to Placer.ai, and the chain is responding to that surge in demand by rolling out smaller format stores.

A typical Starbucks measures around 2,000 square meters, and the new smaller-format locations will span just 400. The format, dubbed Starbucks Pickup, caters to consumers who order ahead via the Starbucks app and pick up in-store. In mid-September, the coffee giant announced plans to open 2,000 stores by 2025.

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Lynn Pollack

 

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