Consumers Continue to Flock to Smaller Shopping Centers
This three-month trend signals a “return to pre-COVID habits.”
A rise in consumer trips to smaller neighborhood centers continued to increase, according to research released this week by Springboard, rising for the third consecutive time in July (to 79% from 78% in April and 74% in January).
Springboard suggested that trend emanates from a continuing return to pre-COVID habits.
Fortunately for consumers and merchants, Springboard’s data show that items are more available than they were in the past.
When asked the extent to which they were able to purchase the items they wear seeking, only 12% of consumers stated that during the past three months the stores they visited “had none of the items they have been looking for” with 88% being able to “source some or all items they have been seeking.”
Consumers’ online shopping slipped slightly in July compared to April, with 53% buying at least half of their non-food goods online in July versus 54% in April, and 15% didn’t buy any non-food goods online in July versus 14% in April.
Evidence supporting the findings of the report was acquired through an online survey of 1,500 consumers across the US on Monday 25th July 2022