The new funding will be used to scale its proprietary software platform–providing an all-digital experience from cashless payment to cycle tracking, machine security and service–to bring smart laundry to more rental properties nationwide, and soon, introduce a pickup and delivery service for consumers.

Tumble's cash-less, card-less model modernizes the laundry experience for residents and eliminates the burden of machine maintenance for onsite teams.

Residents use the machines by downloading the Tumble app, adding funds to their wallet, choosing their location and connecting to the washer and dryers.

They can also pay, track, and lock their machines, getting notifications once the cycle is complete.

Laundry Pickup and Delivery Now a 'Gig Economy'

The company is set to soon debut a new pickup and delivery service that taps into the anticipated $221 billion online laundry services market and growing gig economy, according to its CTO, Bob Wall, who founded Washio.

The offering gives consumers the opportunity to earn money while using their existing laundry rooms by washing clothes for other residents or non-residents.

The service is appealing for residents who want to participate in the gig economy, but perhaps don't want to rely on using their cars for ridesharing or deliveries.

Boosting Revenue by 20% to 25%

Scott Patterson, Founder and CEO of Tumble, tells GlobeSt.com that Tumble, on average, increases laundry room revenue by 20% to 25%.

Using machine learning, Tumble can diagnose and remedy roughly 95 percent of services or repairs remotely and in real-time, which improves efficiency and reduces machine down-time.

Patterson estimated that existing service companies can take between two and four weeks to respond.

Among Tumble's early adopters is San Francisco-based Veritas, which has Tumble in roughly 20 percent of its apartment homes.

David Thomas, Director of Innovations and Portfolio Management at Veritas, said the move to in-unit washers and dryers in apartment homes has not deterred his communities' ability to lease.

"I know that if I have Tumble in a building, and there's no in-unit laundry, I can still lease that unit," he said.

Vincent Korta, COO and CFO, 2B Living Property Management, tells GlobeSt.com he's used Tumble for 18 months to serve his 10 buildings – nearly 200 units.

"Previously, our residents had to use other serviced washers and dryers or visit expensive laundromats," he said. "With Tumble's remotely guided, real-time service, our property managers save by not having to deal with machines that are constantly breaking down.

"That time saved can be used to manage more buildings and/or do their job more efficiently — both are accretive to the firm's bottom line."

Laundry Service 'Ripe for Innovation'

Doug Doan, Founder and General Partner at Hivers and Strivers, said in prepared remarks, "For well over three decades, property teams have had to rely on outdated technology and services, leaving residents with a terrible laundry experience and billions of dollars on the table."

With only two shared laundry companies capturing the market share, and the vended laundry category (also known as "coin-operated laundries" or "laundromats") is valued at $5 billion overall, making it an industry ripe for innovation, Tumble said in a release.

Tumble CEO and Founder, Scott Patterson, tells GlobeSt.com, "The multifamily industry has been stifled by 'dumb laundry' for way too long–Tumble is saving property managers and their residents with the first 'smart laundry' experience."

2B Living CEO and Founder Brooks Baskin said in prepared remarks that Tumble is in 2,945 of his company's units across 300 properties, "which has directly resulted in an exponential increase in both resident and property management satisfaction."

Tumble is currently in thousands of multifamily housing units. Its clients include 2B Living, Moss & Company, Mosser and AMC Management LLC, R.A. Snyder Properties, and Veritas.