Technology, incentives and determination are key factors leading commercial real estate owners to reduce their carbon footprints, according to Eric Freed, a principal and director of sustainability for CannonDesign, one of the largest architecture firms in the world.

Freed's thoughts on the topic were captured in Monday's REITs Week report by BTIG.

Freed has spent more than 20 years in the sustainability industry, and in addition to being a practicing architect, he is an adjunct professor at the Boston Architectural College and esteemed book author.

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