Marcus & Millichap Launches Technology Enhancement for Accessing Inventory
Customizable tool automates matching of investors’ search preferences
Marcus & Millichap launched MyMMI, a customizable brokerage tool that automates perpetual matching of investors’ property search preferences with the firm’s exclusive listings.
“MyMMI allows our buyers to curate what they want to see, when they want to see it, directly connecting them to the largest available exclusive commercial property inventory in North America,” said J.D. Parker, Executive Vice President and Chief Operating Officer, Eastern Division, Marcus & Millichap. “For sellers, this is yet another evolution in our 51-year tradition of innovation in making a market for every exclusive listing through our industry-leading buyer reach and database.”
With the MyMMI portal, automatic notifications are sent when new properties become available and price changes that match criteria occur. Users can customize preferences to receive target market research data and industry event news matching their investment goals.
“MyMMI gives investors more control and personalization than ever before,” said Greg LaBerge, chief administrative officer, Marcus & Millichap. “Providing buyers with the ability to save searches that meet their needs, constantly scanning our dynamic inventory reflects our client-centric mandate for all proprietary technology development,” he added.