Buoyed by the success of the multifamily sector in the wake of the COVID-19 pandemic proptech companies are flourishing, with both startups and stalwarts rolling out new product offerings and tools for those working in the asset class. 

 But “when adding technology you have to think about the results and impact on your business,” says Robert Lee, chief operating officer at Hy.Ly Autonomous. “It’s easy to get distracted by new flashy tech that promises more leads. But more leads don’t always mean more leases.” 

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