Data is a critical commodity in business, and there is lots of it to be had in commercial real estate. But the abundance of information can lead to some spurious conclusions in strategic planning.

You regularly see studies looking at vacancy, occupancy, rents, prices, cap rates, and more in CRE. Companies large and small with significant amounts of data to be had run reports and analyses. Executives are supposed to use the information to make smarter and more effective decisions.

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Erik Sherman

 

GlobeSt

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