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Online Shopping Cart Makes Homebuying Easier for Taylor Morrison Customers

Homebuilders’ digital sales platform puts consumers in control of design, leads to 40% conversion rate.

When one homebuilder noticed that its potential customers would park outside their new communities, wait for its customer-service representatives to leave, and then hop the fence to go check out the digs, it knew it was time to try something different.

About two years ago, Taylor Morrison launched an online, mobile-friendly platform that invited its customers to plan and build their future homes. They were able to choose their lots, their floor plans, their elevations, their structural enhancements, their interiors – all the way to the backsplash — and more.

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Paul Bergeron

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