Virtual showings—using technology to give potential tenants a look at a place from a distance—have become an important tool in real estate. North Carolina Regional MLS has had plans to incorporate 3D viewing capability in its systems, for example, and there are applications in pure CRE marketing as well.

Now proptech companies iGUIDE and HouseLens have partnered on marketing. While iGUIDE provides 3D tours and floor plans for residential real estate, HouseLens is an on-demand data capture and visual marketing company.

"Through HouseLens, a visual capture service for Commercial and Residential Real Estate, iGUIDE will now be able to expand and offer more regional coverage for Real Estate agents to access," said a press release from the companies. "HouseLens is the real estate visual marketing service arm of Seek Now, Inc., the nation's leading provider of on-demand, ground truth insurance inspections and real estate data capture."