iGUIDE Partners with HouseLens for Broader Visual Touring

Virtual showings—using technology to give potential tenants a look at a place from a distance—have become an important tool in real estate. North Carolina Regional MLS has had plans to incorporate 3D viewing capability in its systems, for example, and there are applications in pure CRE marketing as well.

Now proptech companies iGUIDE and HouseLens have partnered on marketing. While iGUIDE provides 3D tours and floor plans for residential real estate, HouseLens is an on-demand data capture and visual marketing company.

“Through HouseLens, a visual capture service for Commercial and Residential Real Estate, iGUIDE will now be able to expand and offer more regional coverage for Real Estate agents to access,” said a press release from the companies. “HouseLens is the real estate visual marketing service arm of Seek Now, Inc., the nation’s leading provider of on-demand, ground truth insurance inspections and real estate data capture.”

Some of iGUIDE’s offerins are floor plans, room measurements, ANSI-Z765-2021 compliant square footage, immersive 3D virtual tours, and neighborhood details. The system allows for virtual reality, virtual staging, and integration by other organizations, which makes sense. These are not capabilities that an owner of a residential or commercial property is likely to implement for a one-time transaction.

Similarly, HouseLens, part of SeekNow, has focused on real estate visual capture, including professional and HDR photography, professional videography, drone photography and videography, and 3D real estate modeling. The types of materials that iGUIDE can offer are complementary to those of HouseLens.

“This strategic partnership is bringing our Real Estate Agent base more options to reach more buyers and provide them with the information they need while leveraging the tools and technologies to be more successful, which is using iGUIDE’s 3D virtual tours and floor plans,” the press release quoted David Pedersen, executive vice president of enterprise growth and strategy at Seek Now. “We’re excited to see where else we can introduce this tool to our customers in the future.”

According to a number of CRE professionals who have spoken to GlobeSt.com over the last couple of years, virtual tours have become increasingly important for people looking to secure someplace to live when they’re getting ready to move from one city to another but can’t spend the time for a trip to apartment shop. For commercial buyers and tenants, such visual tools can help a company make at least a first round consideration of a distant location in an efficient manner.