Whether for flexspace, software integration, high-value properties, or building commodities transactions, proptech is going mad for marketplaces.

The concept is an older one stretching back though decades of the tech industry. Even for bigger companies, there’s only so much they can create and sell on their own. Even huge corporations run out of resources, whether talent, money, understanding, or attention. Work through a marketplace and you can significantly increase sales and profits without having to create each wheel. Look at Amazon: in Q3 of 2022, 58% of paid units were actually third-party sales working through the company’s marketplace.

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Erik Sherman

 

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