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Digital Brands Crave Bricks-and-Mortar Retail

Direct-to-consumer brands that feasted on e-commerce can't grow without physical outlets.

As Frank Sinatra once sang in a song called “That’s Life,” when “you’re riding high in April, you’re shot down in May.”

Digital native brands that flourished in the surge of e-commerce during the pandemic may be humming that tune as they race to buttress their growth strategies by securing bricks-and-mortar outlets.

Jack Rogers

 

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