As Frank Sinatra once sang in a song called "That's Life," when "you're riding high in April, you're shot down in May."
Digital native brands that flourished in the surge of e-commerce during the pandemic may be humming that tune as they race to buttress their growth strategies by securing bricks-and-mortar outlets.
Several CRE giants told us at ICSC 2022 in New York that the migration of direct-to-consumer digital native brands to bricks-and-mortar outlets is now one of the hottest growth sectors in retail.
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