Proptech firm AppFolio announced a new product, AppFolio Alpha, an “AI-powered investment management solution designed to provide an all-in-one experience that automatically aggregates, normalizes, and visualizes key property management data,” according to a press release.

The argument for the product that AppFolio makes is the degree of manual collection and manipulation of property management data that asset managers perform. Not only does it take time, but is difficult to manage and scale and susceptible to human error, as is true for all manual data entry and manipulation. Misreadings, transpositions, and putting information into the wrong field are common and can cause errors that are difficult to identify and correct.

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Erik Sherman



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