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Proptech Firm GPARENCY Offers to Trade Credits for Property Listings

The credits are off the company’s annual membership fee.

Proptech firm GPARENCY seems to have established a modus operandi of offering financial benefits to customers who partake of the company’s services.

The company had moved its business from a traditional go-between to connect borrowers and lenders to a membership mechanism with flat-fee pricing. Then, last year, it added what it called “match to lender,” a software system that allows CRE borrowers “to search by loan and property type to access every single loan lender in their state.” Non-member borrowers see only lenders that are GPARENCY partners while members will still see the full listings.

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Erik Sherman

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