Nuveen Real Estate announced that it invested in MyPlace, a "vertically integrated self-storage platform" started by Kurt O'Brien, founder and former CEO of Simply Storage.

The MyPlace website as of early 2023 has a "coming soon" notice and talked of "bringing three decades of expertise providing a tradition of exemplary storage rental experience to customers for years to come."

"MyPlace will operate nationally but will primarily focus on secondary markets across the Midwest, Sunbelt, and Mountain West with strong demographic trends and limited self-storage supply," according to the Nuveen press release. "With a focus on technology, MyPlace will leverage its expertise to automate many of its facilities and streamline operations. MyPlace and Nuveen started acquiring assets together in 2022 and have approximately $300 million of assets under management across both value-add and core-plus strategies – the partnership aims to strategically grow its AUM to approximately $1 billion over the next two years."