A proptech startup, RCKRBX, claims that it has a software platform that can provide to multifamily owners, developers, and operators "demand-side, voice-of-customer data from current and prospective renters across targeted markets."
The data includes "real-time human insights and their connections to familiar real estate market metrics and supply-side data, making it possible to paint far more holistic, vivid, and predictive pictures of a project's future, including the populations who will live there, and the premiums they will pay, for what and why," according to a company press release.
RCKRBX says it has data models, predictive analytics, and micro-targeting capabilities that use principles and practices of political campaign research, an area the company's founders worked in for years.
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