You can triple-say location as often as you want, just as long as you follow when the current trends go. After an extended period of time, now, the south and west have been the hot spots for demographic shifts in the country and, following them, demand for multifamily space.

But according to a recent Yardi RentCafe analysis, the hottest demand is shifting from the southeast to the northeast.

"North Jersey is the most competitive rental market in the U.S., outpacing the Sunbelt," RentCafe says in its analysis of Yardi data. "Of course, the warm, business-friendly Sunbelt states have long been highly coveted renting spots, particularly during the pandemic. However, the start of 2023 saw a pivot to markets located in the Northeast. As a result, eight of the country's top 20 hottest renting spots are in the Northeast."

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