Morgan Properties has over 350 apartment communities — and something less than 15 different mobile apps. Which seems odd in a way because the message from vendors and consultants is that there are magical digital products that can help unify everything your multifamily (or other type of CRE business) needs and has to do.
Except, as many years of technical innovation have shown, that's almost never the case in any industry.
"We're the third largest owner operator of apartment communities in the United States," Amy Weissberger, senior vice president of corporate strategy and innovation at Morgan Properties, tells GlobeSt.com. "When we choose to use an app, we're very thoughtful about who we're choosing and who we're going to give it to."
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