Since the COVID-19 pandemic began three years ago, the government has poured a staggering $10 trillion into the economy in a bid to keep Americans afloat until the crisis waned. Despite naysayers expecting the retail industry would flounder, it soared.
"We're talking about $5 trillion through stimulus and another $5 trillion through monetary policy," says Mark Mathews, VP of Research Development and Industry Analysis at the National Retail Federation. "That's a huge amount of money coming into the economy. And while everyone was expecting retail to struggle, what we saw was the opposite."
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