The large language model AI system called ChatGPT, from the company Open AI, has seen adoption at a blinding rate. Commercial real estate, not known as living on the cutting edge of technology, has already started to employ it. For example, some apartment owners use it to generate marketing pitches or emails to prospects and residents.

But “blinding” applies in two ways. Speed, of course, but also a frequent blindness to what the software is capable of doing. There are issues like the inclination to make things up: facts, data, and sources. Or the potential for copyright infringement, as the tools have been trained on large bodies of works without having permission from all the rights owners to use the results in commercial applications.

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Erik Sherman


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