Who is Winning the QSR Wars?

It’s not news that fast-food and quick-serve eateries are attracting more customers than full-service restaurants. But a new analysis by Placer.ai that compares weekly visits to restaurants in the first quarter of 2023 to the same period in 2022 indicates that even within their QSR peer group there were winners and also-rans.

“Looking at chain-level visit numbers shows that many leading brands are outperforming their respective sub-categories. But other brands are also seeing success by remaining close to or exceeding 2022 visit numbers, despite the challenging economic headwinds,” the report finds.