The media consumption habits of the next generation of renters are rapidly evolving. As fragmentation continues, apartment marketers are trying to keep up with the proliferation of channels and platforms such as influencers, TikTok, and YouTube.
Janet Rosseth, CMO at Cadence Marketing Solutions, and Dave Hoffman, Interim Head of Industry for Real Estate – Multifamily at Google, discussed the power of an integrated approach to combining traditional marketing strategies with some of the newest marketing channels and trends during the Apartment Internet Marketing Conference with moderator Kathy Neumann, Chief Marketing Officer, Rent.
Hoffman said consumers' digital expectations are based on whatever channel they last used, whether it was Amazon or other e-commerce platforms.
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