Quick service restaurants have been focusing more on the drive thru experience since the pandemic and in these efforts Wendy's has just made a great leap forward: The company is embedding artificial intelligence in one of its restaurant drive thrus in a test pilot of the technology. 

It is partnering with Google Cloud on a new solution called Wendy's FreshAI that "has the potential to transform Wendy's drive-thru food ordering experience with generative AI and large language models technology," the company said.

Next month Wendy's plans to launch Google Cloud's AI technology in a Columbus, OH-area, company-operated restaurant and will use what it learned there to inform future expansions to more Wendy's drive-thrus.

Want to continue reading?
Become a Free ALM Digital Reader.

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.