A new neon sign that hopes to become an instant NYC landmark recently was lit up over the Brooklyn waterfront between the Brooklyn Bridge and the Manhattan Bridge.

The sign heralds the arrival of Panorama Brooklyn Studios, where CIM Group is adding 60K SF of film production space and two 7K SF studios to its redevelopment of the complex in Columbia Heights that used to be known as Watchtower, the waterfront HQ of the Jehovah's Witnesses.

The full development is part of 680K SF development of the property, which spans two blocks that CIM purchased from the Jehovah's Witnesses for a record $340M in in partnership with LIVWRK.

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