With consumers expecting and receiving personalized service in so many aspects of their daily lives, apartment operators must deliver it as well, according to a panel speaking at National Apartment Association's Apartmentalize conference in Atlanta last week.

"If they come to your community and you don't give them that, it gets clunky right away," said Tony Sousa, Vice President of Operations, RPM Living.

He was joined by panelists Holli Beckman, Chief Marketing Officer, WC Smith; Lindsay Duffy, Director of Marketing and Training, Western Wealth Communities; and moderator Jacob Carter, Founder, Nurture Boss.

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