Apartment marketing budgeting directed at short-form video channels such as TikTok and Instagram grew significantly last year – a trend that has continued in 2023, according to a panel at National Apartment Association's Apartmentalize conference last week in Atlanta.
Consumers agree, as 54% said recently that they want more videos from the brands they follow.
Delany Duke, director of digital services, Landmark Properties; and Brooke Atsalis, director of marketing and leadership development, The Management Group; spoke to these trends and how to optimize this medium with moderator Martin Canchola, co-founder, ApartmentSEO.com.
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