Newmark Announces New Analytics Tool for Clients
The new offering integrates real estate, technology and consulting into a single platform.
Newmark Group announced a new analytics tool for its clients called NewliticQuest that “offers accelerated insights” for strategic and tactical recommendations and business case development.
Newmark claims that by using the new product, “organizations are better equipped to plan for and respond to business change, disruptive events, mergers and acquisitions and real estate opportunities through strategic insights, including location and market rate optimization, ideal vacancy rates, talent retention, commute times and more.”
The product webpage offers four major capabilities that NewliticQuest is supposed to deliver to clients: 1. “Retrieve the necessary data to make informed CRE decisions” 2. “Access important insights with dynamic dashboards” 3. “Build scenarios to test a multitude of assumptions” 4. “Strengthen strategy and planning for the future”
It also addresses some key questions that can drive decision making: • Are the current property locations in optimal markets to attract and retain talent? • Does the current labor market align with our HR strategy? • Are commute time and patterns impacting attraction and retention? • How is the current space utilization performing compared to targets? • Do mobility policies impact current and future space needs? • What level of vacancy is required to operate the business? • Are the locations optimized for financial and operational performance? • How do current lease terms compare to current and future market rates? • Does the value of our owned properties present an opportunity to monetize assets?
“NewliticQuest offers several self-serve capabilities and insights into business and real estate performance with dynamic and simple dashboards, which can be accessed directly by clients,” the company says. “The software’s automated data validation capabilities help users quickly pinpoint data issues to ensure that information is accurate before being executed. Coupled with Newmark’s best-in-class consulting expertise, the tool can enable in-depth portfolio assessment, delivering tailored and tangible solutions for clients assessing their portfolio.”