Cushman & Wakefield believes that build-to-rent properties could soon break out from its niche asset class status to something bigger, based on investor interest and apartment trade-out data showing its residents are redefining what they consider a "rental home."

Currently, BTR is just 1% of the overall multifamily market. A new report from Cushman & Wakefield also touts that the product "continues to gain steam" from developers, as well.

"This is simply part of institutionalizing an asset class…" and if recent demand trends hold, the tide "will likely quickly turn" driving outsized buyer interest in the years to come, offering compelling reasons to place capital today."

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