Those who are looking for a brand-new pair of cowboy boots have more options nearby, at retailers that carry more inventory, and that can ship the product to their customers in less time.
Such is the business model for Boot Barn, with 300 stores nationwide. The same goes for larger retailers such as Walmart, Walgreens, and Target.
This is helping sales because, as Colliers' Brewster Smith writes, "Consumer purchasing choices are more frequently predicated by order-to-delivery cycle time than ever before and as a result, corporations are making demonstrable adjustments to their supply chains to maintain or increase their market share."
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