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Analysis

These Are the Effects Landlord Concessions Have on Apartment Rents

Negotiation strategy requires a grasp of macroeconomic and local factors.

During the last year, it’s become clear that multifamily owners and operators have been using concessions to draw renters in. But a new report from Moody’s Analytics suggests that the use is broader and effective rents are taking a hit.

Effective rents, Moody’s points out, are not one of the typical metrics those in the industry use to judge performance, either of an individual property or collectively for the market. And yet, they are important. Provide concessions and the result may something that strengthens a mutual relationship to the benefit of each.

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Erik Sherman

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